Each of the design is a chemical element associated to a marginalized gender identity, sexuality, attraction.
The idea behind the concept is that gender and sexuality are just as natural as chemical elements. In other words, every gender and sexuality are valid, natural, and thus deserving of pride and joy. Labels can be used to increase self-assurance and to acquaint with other people. It is a helping hand in identifying yourself as well as in finding your place within the community and the world.
This project is more than a series of fashionable pins, I would like to believe it is a means to give confidence to you, the lovely souls out there, so you feel supported, visible, and accepted, and above all, proud of who you are.
This series of chemistry flasks focuses on pride. Each flask is labelled with the structural formula of dopamine. Dopamine is known as the feel-good neurotransmitter, because it plays an essential role in helping our brain's neurons transmit feelings of reward, pleasure and motivation. This design is a symbol for us to feel good being ourselves.